City College Coventry & Stratford-upon-Avon College: Embedding a commercial approach to business sales
This project sought to develop and embed a central sales team, which would have a portfolio drawn from across two colleges. This included the establishment of a commercial KPI model as used in media advertising. In doing so the colleges could move to a more commercial approach to marketing, in order to make efficiency gains and provide customers with whole business solutions drawn from a wider portfolio of products and services.