Teach Too is about encouraging people from industry to spend time teaching their work through curriculum development, promoting the practice of teachers and trainers updating their industry experience and helping to build genuine collaborative arrangements between employer and providers. The project involved collaboration between a training organisation and a web site design and digital marketing firm, to develop the skills of trainers and assessors delivering the digital marketing qualification. It also set out to improve employee awareness of the requirements of the new Trailblazer standards in the sector.