Mantra Learning: Get Skilled – Get Noticed – Get On: digital marketing in employability programmes

Resource Type:

PID:

eg:6177

Description:

In 2011 Mantra commissioned a review of the processes associated with its Job Gym employability programmes, focusing on the touch points with learners, the administrative processes and data flows associated with these programmes. This project was a pilot to assess the capabilities of Digital Marketing technologies in contributing to improvements in this expanding business area.

Document:

Mantra Learning -LSIS_LiT_CaseStudy-July 2012.pdf

Taxonomy:

EG Curriculum Area (egcurriculumarea):
- Employability training
EG resource type (egresourcetype):
- Case study
EG Theme (egtheme):
- Organisational management, roles and responsibilities › Business planning and delivery
- Data and information › Collection and management of learner data
- Resource management › Efficiency and effectiveness
- Curriculum delivery › Learner support
- Curriculum delivery › Retention
- People management › Staff development
- Organisational management, roles and responsibilities
- Data and information
- Resource management
- Curriculum delivery
- People management
Practitioner Research and Evidence Hub (practitionerresearchandevidencehub):
- Leadership and management › Strategy and organisational development
- Leadership and management › Operations and information management
- Leadership and management › Governance
- Leadership and management › Accountabilities
- Leadership and management
- Evaluation and assessment › Summative assessment/exams
- Teaching, Learning and Assessment › Digital learning
- Evaluation and assessment
- Teaching, Learning and Assessment
- People › Learners
- Teaching, Learning and Assessment › Curriculum - Subject/vocational content
- Teaching, Learning and Assessment › Curriculum - Design and development
- Teaching, Learning and Assessment › Teaching and learning techniques and processes
- Teaching, Learning and Assessment › Diversity, equal opportunity differentiation
- People
- Evaluation and assessment › Inspection
- Evaluation and assessment › Staff performance appraisal
- Teaching, Learning and Assessment › Learner motivation and behaviour
- Supporting learning › Information, advice and guidance
- Supporting learning › Behaviour management
- Supporting learning › Learner voice
- Supporting learning › Developing study skills
- Supporting learning › Supporting learners with SEND
- Supporting learning
- People › Leaders
- People › Staff - Curriculum
- People › Staff - Support
- Leadership and management › Staff development and appraisal
- Leadership and management › Physical environment
- Evaluation and assessment › Formative assessment

EG Management Interface

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Mantra Learning: Get Skilled – Get Noticed – Get On: digital marketing in employability programmes

EG Curriculum Area (egcurriculumarea):

EG resource type (egresourcetype):

EG Theme (egtheme):

Practitioner Research and Evidence Hub (practitionerresearchandevidencehub):