Taking part in the Social Enterprise Ambassadors' Programme, Longden looked to increase collaboration between themselves as a learning and skills provider and the West Midlands social enterprise sector. Further, Longden wished to to build their capacity to create a Social Enterprise by refining the work that they do within the five Local Authorities to create self sustaining activities and contributing to a philosophy of doing more for less. Together with a range of partners, Longden Ltd developed a new social enterprise called Go Enjoy which delivers conferences and events for discerning, socially responsible groups who want to enjoy new experiences, do something different, learn in inspiring venues and give something back to the community.